Catherine Kennedy - NIL Associate Partnership Solutions Manager - Staff Directory

Staff Directory

Catherine Kennedy

Title:
NIL Associate Partnership Solutions Manager
Email:

Catherine Kennedy joined the Memphis Athletic Department in September 2025 as the Associate NIL Partnership Solutions Manager.

In her role, Kennedy leads the coordination and execution of third-party NIL deal activations, ensuring student-athletes fulfill deliverables in alignment with fair market value and NCAA Compliance. Additionally, she supports the strategic planning, activation and fulfillment of NIL campaigns involving student-athlete talent across integrated brand partnerships.

Previously, Kennedy spent over three years as the Recruiting Coordinator for Operations and Visits with the Penn State Football program.

Prior to working with the Nittany Lions, Kennedy served as the Director of On-Campus Recruiting for the Marshall University Football program during the 2021-22 athletic year.

Kennedy holds two bachelor's degrees from the University of Alabama in finance and marketing, respectively. She also holds a master's degree in sports hospitality management from the University of Alabama.