Bluff City Collective On Board as an Official NIL Collective of Memphis Athletics

MEMPHIS, Tenn. – Memphis Athletics has announced the addition of Bluff City Collective as one of its official Name, Image and Likeness collectives, with the organization joining the 901 Fund among the ways Memphis student-athletes can maximize their NIL.

Bluff City Collective will focus on working with Memphis Men's Basketball student-athletes, while the 901 Fund will continue to support all sports at the University of Memphis and coordinate men's basketball efforts with Bluff City Collective. Both collectives also have sponsorship agreements with Learfield's Tiger Sports Properties, the multimedia rightsholder for Memphis Athletics.

For more information on Bluff City Collective and to learn how to get involved, visit www.BluffCityCollective.com.

"We are pleased to add Bluff City Collective to the list of ways our fans can get involved in helping support our student-athletes and local charities," University of Memphis Vice President and Director of Intercollegiate Athletics Laird Veatch said. "Along with donating to Bluff City Collective and the 901 Fund, plus the ability to use the Opendorse Marketplace and connect directly with student-athletes, our fans have a multitude of ways to make an impact for both our student-athletes and our community. NIL support is critical, and we encourage our fans to get involved however they are able."

Both Bluff City Collective and the 901 Fund share the mission of helping connect Memphis student-athletes with local charities in the City of Memphis, where student-athletes can use their NIL to raise awareness to the great work being done by these organizations in the community.

"Bluff City Collective is excited to formally announce our partnership with Memphis Athletics," Bluff City Collective said. "Our sole purpose is to assist Coach Hardaway in ensuring the continuation of Memphis Basketball's long and storied tradition of excellence. During this transformational time in college athletics, it is vital that we continue to equip Coach Hardaway and his team with every resource necessary to continue to compete at the highest levels both on and off the court. Doing so requires all of Tiger Nation's direct involvement in Bluff City Collective's NIL efforts. Through our membership program, and numerous NIL opportunities for players throughout the community, Bluff City Collective will bring Tiger Nation closer to the program than ever before."

Memphis Athletics' highly-regarded NIL program, called "MaximUM," provides resources and education to help student-athletes get the maximum out of their NIL as Tigers. From brand-building tips, to financial literacy education, to networking opportunities with local businesses, Memphis student-athletes are positioned for success in the NIL era through MaximUM and campus partners like the Cecil C. Humphreys School of Law and Crews Center For Entrepreneurship.

Memphis Athletics also recently announced a partnership with industry-leader Altius Sports Partners to develop an NIL Athlete Services Department. The primary objective is to elevate the scope of existing and prospective commercial opportunities for Memphis student-athletes. This collaboration empowers Memphis student-athletes with an unrivaled level of support and avenues within the dynamic NIL landscape. Notably, Memphis joins Oklahoma as one of the pioneering institutions to adopt such a comprehensive approach.

How to follow the Tigers: For complete information on Memphis Tigers Athletics, visit www.GoTigersGo.com and follow the department's social media channels on Twitter, Instagram and Facebook.

Bluff City Collective On Board as an Official NIL Collective of Memphis Athletics

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