University of Memphis Athletics
Memphis Athletics unveils “MaximUM” program for Name, Image and Likeness era
Jun 30, 2021 | Baseball, Football, General, Men's Basketball, Men's Cross Country, Men's Golf, Rifle, Men's Soccer, Men's Tennis, Men's Track and Field, Softball, Women's Basketball, Women's Cross Country, Women's Golf, Women's Soccer, Women's Tennis, Women's Track and Field, Women's Volleyball
Memphis Athletics has announced the launch of “MaximUM,” a comprehensive program to provide its student-athletes with education and resources to get the “maximum” out of their brands in the Name, Image and Likeness (NIL) era.
MaximUM is powered by Opendorse, the market-leading NIL readiness program. In addition to dozens of colleges across the nation, Opendorse is the solution in the space for thousands of professional athletes in the NFL, NBA, WNBA, MLB, NHL, PGA Tour and LPGA Tour.
Unique to Memphis is a series of robust partnerships with the University of Memphis’ Crews Center for Entrepreneurship, Fogelman College of Business & Economics and the Kemmons Wilson Sport Management programs to assist with education and implementation. Student-athletes will have access to classes, seminars and resources within these units to help gain a full understanding of the dynamic possibilities both while in college and afterwards in their professional lives.
Through MaximUM, Memphis student-athletes in all sports will have access to the three core pillars of Opendorse’s NIL solution – assessment, education and performance – each of which is tailored to the individual student-athlete.
Assessment
Each student-athlete will be able to run an in-depth analysis of their “social media health,” which features personalized insights and a valuation of their social media NIL.
Education
From benchmarks to tools and personal planning, student-athletes receive education emphasizing the opportunity and the next steps in the process for maximizing the value of their NIL.
Performance
When it’s time to “go to market,” student-athletes will be able to put their personal insights and education into practice. Every step of the way, they will have access to tools and resources necessary to successfully use their brands at the highest level possible. Hundreds of brands use the Opendorse platform to seek out and execute endorsement campaigns.
Additional components of MaximUM on the Opendorse platform include:
- A drag-and-drop, one-tap publishing platform where student-athletes can receive content in media libraries to share in real time on their social media feeds.
- Video tutorials and question-and-answer resources from industry leaders and professional athletes.
- The ability to seamlessly disclose transactions to safeguard eligibility.
What Memphis is Saying About MaximUM
About Opendorse
Opendorse is the sports technology company that maximizes endorsement value for athletes. Today more than 40,000 athletes around the world use Opendorse to understand, build, protect, and monetize their brands with support from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands. From All-Americans to All-Pros – when athletes connect with their organizations, brands, or fans – they do it with Opendorse.
