University of Memphis Athletics
Memphis Athletics and Uptop Launch GoTigersGo Rewards Program to Recognize Tiger Loyalty
Sep 10, 2026 | General
MEMPHIS, Tenn. – Memphis Athletics announced today the launch of GoTigersGo Rewards, a new loyalty program created in partnership with Uptop, a Rain company, that gives Memphis fans another way to be recognized and rewarded for the ways they already support the Tigers.
Utilizing Uptop's technology, and infrastructure built on Avalanche, the program is designed to give back to the passionate fans that show their Tiger pride every single day. GoTigersGo Rewards allows fans to earn loyalty points through activities including attending Memphis games and everyday spending with brand sponsors of Memphis Athletics.
"There's never been more energy and momentum around Memphis Athletics, and we're always looking for new ways to bring Tiger Nation closer to our programs. Our partnership with Uptop allows us to reward the passion and loyalty of Memphis fans with exclusive experiences, offers and opportunities, while giving our corporate partners another powerful way to connect with Tiger Nation," said Greg Gaston, General Manager, Tiger Sports Properties. "Memphis takes tremendous pride in its Tigers, and as we continue to elevate our programs, facilities and fan experience, we want our fans right there with us every step of the way."
Users can easily link any existing credit or debit card to unlock points when they spend at Memphis Athletics venues or shop with participating partners, such as AutoZone, Chick-Fil-A, Kroger, Lenny's, and more. Fans can then redeem their reward points for exciting gameday experiences, including VIP pregame experiences, official merchandise such as signed jerseys, complimentary tickets and more.
"The Memphis Tigers have an immensely passionate and loyal fanbase," said Zac Sebo, Head of Partnerships at Uptop. "The new GoTigersGo Rewards program strengthens that loyalty by allowing them to earn points for purchases they're already making while also enticing them to shop where they can earn more - then redeem for high demand items."
The GoTigersGo Rewards platform goes live on Sept. 14, and will be available to students and fans at GoTigersGoRewards.com or through the official Memphis Tigers mobile app.
The agreement with Uptop was facilitated by Learfield's Tiger Sports Properties, the exclusive multimedia rights holder of Memphis Athletics, who will enrich GoTigersGo Rewards by connecting new and existing brand partners to faithful Memphis Tiger fans for enhanced points-earning opportunities on the platform.
What comes next
GoTigersGo Rewards will expand in the future, giving fans additional opportunities to use their points. A co-branded Memphis prepaid card is expected to be released in the near future. Fans will be able to fund it through their GoTigersGo Rewards account and can use it anywhere they shop, which extends earning beyond Memphis venues and partner locations with a share of that activity benefiting the athletic department. Memphis and Uptop also plan to add additional partner offers and new redemption tiers throughout the season.
About Uptop
Uptop, a Rain company, is a rewards platform that turns everyday purchases into loyalty across categories including sports, entertainment, travel, dining, and retail. With a simple card-link or receipt-scan, Uptop lets customers earn automatically where they already shop and redeem for perks that matter. Partners and sponsors benefit from measurable outcomes like frequency, basket size, and retention. Backed by Rain, Uptop brings integrated rewards to card and wallet programs at scale. Learn more at https://www.uptop.xyz/.
About Avalanche
Avalanche is a technology platform built for business. Enterprises, financial institutions, consumer applications, and governments run core infrastructure on Avalanche because it delivers the reliability, compliance, and speed that modern operations demand. Users include BlackRock, Franklin Templeton, Apollo, FIFA, and the state of Wyoming. For more information, visit Avalanche.com.
About Memphis Athletics
The University of Memphis Tigers compete in NCAA Division I athletics and are a charter member of the American Conference. Memphis sponsors 19 intercollegiate sports and has built a tradition of excellence through conference championships, postseason appearances, bowl victories, NCAA Tournament berths and the development of student-athletes who excel in competition, the classroom and the community. The Tigers have earned national recognition across multiple sports, including men's basketball, football, golf, soccer, tennis, track and field, baseball and volleyball.
Located in the heart of one of America's great sports cities, the University of Memphis serves nearly 20,000 students and is recognized as a Carnegie R1 research institution, placing it among the nation's top research universities. Founded in 1912, the University combines a commitment to academic excellence, innovative research and competitive success while preparing student-athletes for achievement beyond graduation.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
HOW TO FOLLOW THE TIGERS: For complete information on Memphis Tigers Athletics, visit www.GoTigersGo.com and follow the team's social media channels on Twitter, Instagram and Facebook.
Utilizing Uptop's technology, and infrastructure built on Avalanche, the program is designed to give back to the passionate fans that show their Tiger pride every single day. GoTigersGo Rewards allows fans to earn loyalty points through activities including attending Memphis games and everyday spending with brand sponsors of Memphis Athletics.
"There's never been more energy and momentum around Memphis Athletics, and we're always looking for new ways to bring Tiger Nation closer to our programs. Our partnership with Uptop allows us to reward the passion and loyalty of Memphis fans with exclusive experiences, offers and opportunities, while giving our corporate partners another powerful way to connect with Tiger Nation," said Greg Gaston, General Manager, Tiger Sports Properties. "Memphis takes tremendous pride in its Tigers, and as we continue to elevate our programs, facilities and fan experience, we want our fans right there with us every step of the way."
Users can easily link any existing credit or debit card to unlock points when they spend at Memphis Athletics venues or shop with participating partners, such as AutoZone, Chick-Fil-A, Kroger, Lenny's, and more. Fans can then redeem their reward points for exciting gameday experiences, including VIP pregame experiences, official merchandise such as signed jerseys, complimentary tickets and more.
"The Memphis Tigers have an immensely passionate and loyal fanbase," said Zac Sebo, Head of Partnerships at Uptop. "The new GoTigersGo Rewards program strengthens that loyalty by allowing them to earn points for purchases they're already making while also enticing them to shop where they can earn more - then redeem for high demand items."
The GoTigersGo Rewards platform goes live on Sept. 14, and will be available to students and fans at GoTigersGoRewards.com or through the official Memphis Tigers mobile app.
The agreement with Uptop was facilitated by Learfield's Tiger Sports Properties, the exclusive multimedia rights holder of Memphis Athletics, who will enrich GoTigersGo Rewards by connecting new and existing brand partners to faithful Memphis Tiger fans for enhanced points-earning opportunities on the platform.
What comes next
GoTigersGo Rewards will expand in the future, giving fans additional opportunities to use their points. A co-branded Memphis prepaid card is expected to be released in the near future. Fans will be able to fund it through their GoTigersGo Rewards account and can use it anywhere they shop, which extends earning beyond Memphis venues and partner locations with a share of that activity benefiting the athletic department. Memphis and Uptop also plan to add additional partner offers and new redemption tiers throughout the season.
About Uptop
Uptop, a Rain company, is a rewards platform that turns everyday purchases into loyalty across categories including sports, entertainment, travel, dining, and retail. With a simple card-link or receipt-scan, Uptop lets customers earn automatically where they already shop and redeem for perks that matter. Partners and sponsors benefit from measurable outcomes like frequency, basket size, and retention. Backed by Rain, Uptop brings integrated rewards to card and wallet programs at scale. Learn more at https://www.uptop.xyz/.
About Avalanche
Avalanche is a technology platform built for business. Enterprises, financial institutions, consumer applications, and governments run core infrastructure on Avalanche because it delivers the reliability, compliance, and speed that modern operations demand. Users include BlackRock, Franklin Templeton, Apollo, FIFA, and the state of Wyoming. For more information, visit Avalanche.com.
About Memphis Athletics
The University of Memphis Tigers compete in NCAA Division I athletics and are a charter member of the American Conference. Memphis sponsors 19 intercollegiate sports and has built a tradition of excellence through conference championships, postseason appearances, bowl victories, NCAA Tournament berths and the development of student-athletes who excel in competition, the classroom and the community. The Tigers have earned national recognition across multiple sports, including men's basketball, football, golf, soccer, tennis, track and field, baseball and volleyball.
Located in the heart of one of America's great sports cities, the University of Memphis serves nearly 20,000 students and is recognized as a Carnegie R1 research institution, placing it among the nation's top research universities. Founded in 1912, the University combines a commitment to academic excellence, innovative research and competitive success while preparing student-athletes for achievement beyond graduation.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
HOW TO FOLLOW THE TIGERS: For complete information on Memphis Tigers Athletics, visit www.GoTigersGo.com and follow the team's social media channels on Twitter, Instagram and Facebook.
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